One area of textbook selling that really gets to me is the adoption process and presentations from publishers. When I see other textbook salesmen rolling in carts full of books and telling the teachers if they buy this one book "we'll give you this cart full of books free" I don't understand it.
If the main book they're selling is so good why not have the "Free" material incorporated in the book to begin with? Why have so many different components with one textbook the teacher will never use them all anyway?
Another thing I don't understand is publishers that offer incentives to buy their textbook like a free DVD player or TV. How do these "freebies" help the students with the subject discipline and state tests? There must not be any confidence in trying to sell the textbook on its own merits if free material is constantly being offered to purchase a textbook.
A few reasons why Kendall Hunt does not sell this way are:
1) To keep our costs down and affordable for the customer
2) We want the customer to make their adoption decision based on the merits of the book not on "freebies".
3) We believe our textbooks are the best in the K-12 market and we want our customers to adopt based on quality not on other outside factors.
I needed to get this off my chest and I thank you for not reading this post.
If the main book they're selling is so good why not have the "Free" material incorporated in the book to begin with? Why have so many different components with one textbook the teacher will never use them all anyway?
Another thing I don't understand is publishers that offer incentives to buy their textbook like a free DVD player or TV. How do these "freebies" help the students with the subject discipline and state tests? There must not be any confidence in trying to sell the textbook on its own merits if free material is constantly being offered to purchase a textbook.
A few reasons why Kendall Hunt does not sell this way are:
1) To keep our costs down and affordable for the customer
2) We want the customer to make their adoption decision based on the merits of the book not on "freebies".
3) We believe our textbooks are the best in the K-12 market and we want our customers to adopt based on quality not on other outside factors.
I needed to get this off my chest and I thank you for not reading this post.
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