I guess it’s not THAT big a sale, but we do have some special pricing on classroom combo packs for our BSCS Science Track and Insights, our elementary school science textbooks and programs. Most classroom packs include a teacher’s guide, some student books, sometimes a lab kit; it varies by program and module. You can find them here: http://www.kendallhunt.com/insights and here: http://www.kendallhunt.com/tracks. Check them out and save some money!

NSTA’s NCSE (National Science Teachers Association’s National Conference on Science Education is getting closer! NSTA events always offer great opportunities for those of us in science text book publishing to share our outstanding inquiry based science programs. The NCSE is no exception. Whether it’s a high school biology textbook, a high school physics textbook, teacher edition textbooks, or any other science resource, we’ll be there ready to share our best work. See you there!
 

I’m wondering about the differences in public school textbooks versus those used in private and parochial schools. Do most private schools use different elementary school textbooks, or high school science textbooks than the surrounding public schools? 

This is something we’re talking about a lot here at Kendall Hunt as we’re expanding our offerings for private and parochial schools. It’s a good point, what’s the added value to paying for private school if the textbooks are the same? Of course I know there are other reasons people send their children to private school: religious considerations, class size, special classes, and many others; but wouldn’t it be an even greater incentive to tell parents, “Yes, we have a curriculum we designed ourselves, around the educational philosophy of our school.

KH has been publishing Pathways, a reading program used in Seventh Day Adventist schools, for several years now, and we will soon be publishing an elementary school science program to accompany it. We’re working on several other exciting projects too, so if you have a chance, take a look at our private & parochial school offerings!
 

Well, Kendall Hunt Publishing is for sure! And we’re taking some of our top authors, including Kelly Deters, author of Kendall Hunt Chemistry! So if you want to learn more about inquiry based science, any of our high school science textbooks and programs, or perhaps you’re interesting in discussing science textbook publishing with one of our reps, stop by and see us at the Pennsylvania Convention Center, March 18-21. And find out all about the special events planned by checking our convention schedule here.

If you have begun looking at elementary school science textbooks, many publishers create programs which have the illusion of inquiry in an effort to meet NSES. Few truly understand that inquiry is more than providing a hands-on activity. Biological Science Curriculum Study (BSCS) developed the 5e learning cycle, found in most of its Prek-12 curriculum, in an effort to prove student the opportunity to learn science through true inquiry.  

The 5e learning cycle is an instructional design model that defines a learning sequence based on the on the experiential learning philosophy of John Dewey and the  experiential learning cycle proposed by David Kolb. Attributed to Roger Bybee of BSCS , the model presents a framework for constructivist learning theories and can be effectively used in teaching science.

The model

Engage

Here the task is introduced. Connections to past learning and experience can be invoked. A demonstration of an event, the presentation of a phenomenon or problem or asking pointed questions can be used to focus the learners' attention on the tasks that will follow. The goal is to spark their interest and involvement.

Explore

Learners should take part in activities that allow them to work with materials that give them a 'hands on' experience of the phenomena being observed. Simulations or models whose parameter can be manipulated by learners, so that they can build relevant experiences of the phenomena, can be provided. Questioning, sharing and communication with other learners should be encouraged during this stage. The teacher facilitates the process.

Explain

The focus at this stage is on analysis. The learner is encouraged to put observations, questions, hypotheses and experiences from the previous stages into language. Communication between learners and learner groups can spur the process. The instructor may choose to introduce explanations, definitions, mediate discussions or simply facilitate by helping learners find the words needed.

Elaborate/Extend

Using the understanding gained in the previous stages, now learners should be encouraged build and expand upon it. Inferences, deductions, and hypotheses can be applied to similar or real-world situations. Varied examples and applications of concepts learned strengthen mental models and provide further insight and understanding.

Evaluate

Evaluation should be ongoing and should occur at all stages, in order to determine that learning objectives have been met and misconceptions avoided. Any number of rubrics, checklists, interviews, observation or other evaluation tools can be used. If interest in a particular aspect or concept is shown, further inquiry should be encouraged and a new cycle can begin that builds upon the previous one. Inquiries may branch off and inspire new cycles, repeating the process in a spiraling fractal of interrelated concepts, where instruction is both structured and yet open to investigation.

So, we learned today that our Middle School Life Science program, which is just out in its new edition, has won the Peoples Choice Award at the Chicago Book Clinic and Media Show! It's a given that we all think our inquiry based science programs, ranging from primary school textbooks to high school science textbooks are great, but this award confirms it because the award is given by publishing professionals.

The Chicago Book Clinic, founded in 1936, encourages excellence in publishing by providing a platform for educational, social & professional interaction of its members. Its members are professionals in book and media publishing, printing, editorial, design, and all business aspects of the industry.

Middle School Life Science meets the needs of all students better than most science programs because it is designed around the learning cycle--that is, concepts are introduced with hands-on experiences and then developed through discussions, mini-lectures, and/or readings. This approach provides the concrete experiences that are so important for students with learning disabilities while also providing the solid science experiences that can motivate gifted students.
 

Looking to learn about more about what science education textbook publishers had to offer for your classroom?  Want to attend some content specific professional development workshops?

A great opportunity to do both is just around the corner.  Take time to head out to one of three NSTA regional area conferences going on in the next two months. 

2009 NSTA Area Conferences (http://www.nsta.org/conferences/default.aspx#)

• Minneapolis: Oct. 29–31
• Ft. Lauderdale: Nov. 12–14
• Phoenix: Dec. 3–5

Here is a great list from NSTA of why you should attend one of their conferences:

Top 10 Reasons for Attending an NSTA Conference

1. Performance—You and your students deserve to be excellent in science
2. Leadership—Because new skills, knowledge and activities help build educational leaders who influence others to do extraordinary things
3. Discovery—Because looking at the world with a new perspective brings innovation and creativity in the classroom
4. Motivation—Because expert speakers, educators, and scientists serve to inspire and stimulate
5. Passion—Because sharing it with your peers, your mentors, and the leaders in science education is contagious
6. Expertise—Because educators are the best when they are well versed in their field
7. Inspiration—Because you will hear stories from the likes of renowned author Richard Louv that will move you to act.
8. Growth—Because your conference experience will expand your world personally and professionally
9. Freebies—Because exhibiting companies from across the nation will offer you hundreds of classroom giveaways, new products and samples
10. . Connections—Because you’ll meet peers, mentors, leaders, and acquaintances for support and friendship

Stop by the Kendall Hunt booths to see the different textbooks for elementary school, middle and high school. This includes science curriculum for high ability learners.   

Here at Kendall Hunt Publishing we talk about inquiry based science a lot. But even I didn’t realize how cool some of our inquiry based science programs are until I was going through a couple of them looking for some specific information the other day. For instance, our Forensic Science for High School program isn’t typical of high school science textbooks. It not only teaches elements of chemistry, physics, math, technology, life science and social studies, making it truly multidisciplinary, it has a great website with really engaging virtual labs letting students engage in the same types of activities they can see on the popular crime scene investigation shows. I would have LOVED a high school science textbook/program like this when I was in school!
 

Then I looked through Kendall Hunt Chemistry, again, not your typical high school chemistry textbook. Now, to be honest, I barely passed chemistry, and we had open book, open note tests! It wasn’t for lack of intelligence (at least I don’t think it was!), but is was just…so…DULL. I was completely uninterested in it. But much of how we learned was from the book, and when we were in the lab, the experiments were rarely about anything that had any application to my life at that point. But when I looked at KH Chemistry, one of the first things I saw was the Alka Seltzer™ Cannon. What? A cannon? In Chemistry class? AAAAWESOME! ---was all I could think (yes, my thoughts often sound like those of a 14 year-old boy). I want to do it. In the process I’ll apparently learn about acids and bases. All I need is an empty film canister, water, and an Alka Seltzer™. Assuming I don’t put my eye out (always wear eye protection, kids!), I’ll let you know how it goes when I try it this weekend!

Okay, so that’s pretty bad paraphrasing of The Bard, but my point is, what do you think of e-books anyway? Certainly the electronic book reader a certain online book vendor has taken off, but that’s more in the trade book market. I like the idea of going on vacation and taking one little rectangular, electronic thing instead of a stack of books. But what about when it comes to textbooks for elementary school, or high school science textbooks?

My son’s fourth grade math book is available online. They sent home the access instructions this week. Kind of a cool idea, especially with a fourth grader who forgets to close the freezer, feed the dog, and take his shoes upstairs (and that’s just the first five minutes after dinner!). He can forget his book at school, but still get his homework done.

I can see where having your high school chemistry textbook online would be a great option to lugging it home. Is there a certain level for which it works best? Maybe education textbook publishers should be making all elementary education books available in e-book format. Or perhaps it’s more appropriate for high school science textbooks, and middle school math. I don’t know. What do you think?
 

I’ve introduced various steps in the publishing process for a high school science textbook. These same steps would apply to elementary textbook or talented and gifted textbook or any school textbook for that matter. You are wecome to review some of our Kendall Hunt Publishing Company's textbooks at our website.

The next big step in developing a high school science textbook is composition. Composition also known as typesetting, is the process of taking the manuscripts and loading them into a paging program, usually Quark or InDesign. Then they “format” the document. They add all of the design features that were determined based on the different elements within the manuscript. This would include various levels of headings, bulleted and numbered listings, table styles, chapter and unit opening features and so on. It also includes pulling the art features into the program and placing those in appropriate places per predetermined style guidelines and adding the captions.

As a general rule of thumb, we want the figures placed as close to the callouts as possible, usually top or bottom of the page. This is so that they are easily accessible after they are mentioned within the text so that the student can review them and then quickly find his/her place where they were reading. Comprehension is the key and you want to keep things as clear as possible. A good design holds and draws the student in and retains interest without making things confusing. You need a good flow. The design would vary based on the intended audience; whether it is for elementary students, high school, and also whether it is intended for a broad range of students or specifically for high level learners.

I recently received a comment to my initial blog post asking what I suggest as a solution to the failing education system and what does Kendall Hunt as an educational publishing company offer science teachers to improve the situation.  Great questions and I will attempt to answer them in a concise way!

What I see as a solution on a massive scale is a commitment and a collaborative effort by our government, publishers, educators, and parents to mandate and fully embrace Education Reform. We need to identify promising education practices and curriculum, and rigorously test their effectiveness.

On a smaller more local scale, what could your district do to improve Science education? I would suggest as a solution is a district-wide Science Initiative focused on placing Science Coaches in every school, increasing the number of high-quality science teachers at every grade level, hiring science specialists to middle grades, and begin exploring ways to offer alternative certifications to draw potential science teachers from science and industry professions.  Additionally, I recommend implementing efficient and effective academic programs that are research-based. 

What does Kendall Hunt have to offer science teachers? As the leader in PreK-12 standards-based science textbook publishing, we're proud of the positive results our programs have achieved for students across the country. Our leading reform curricula are written and tested by actual classroom teachers and backed by research. Our products promote hands-on inquiry based science.  How is that for a teaser? Not to worry, I will fully address this question in my next blog post! Until then…if you are interested read about The Historical Roots of Hands-On Science Teaching http://tinyurl.com/scienceteaching

"If all we do is invest in the status quo, then we've missed this once-in-a-lifetime, historic opportunity to give our children the education they desperately need and deserve."

-Arnie Duncan,
U.S. Secretary of Education

Well, school registration is complete. One week from today, my son will be safely ensconced in his fourth grade classroom surrounded by elementary school textbooks of every subject: reading, math, science, social studies. He’s looking forward to what his gifted teacher has in store this year. The school was able to get a few new books for gifted students along with other accelerated learning resources. 

Here at Kendall Hunt, our brand new Distribution Center (it’s huge, and I love it when I have to go down there…it’s the coolest place!) is shipping out books like crazy…by the palletful, actually, just like every other educational publishing company, I suppose. 

Soon students around the country will be cracking open a new high school physics textbook, or opening a well-used primary school textbook. Whatever the case, this time of year always feels new, it’s a time of fresh starts, friends to be made, lots to teach and much to learn. To all the teachers out there who are responsible for our children learning, thank you for all you do. To all the students out there, learn everything you can, and have fun while you’re at it!

Last time I started explaining the role of permissions in the publishing process. As a school textbook publisher, like any other publisher, we must get permission to use other people’s material in our products, be it elementary school science textbooks, or a high school physics textbook.  We’ll finish this discussion in this post about fair use, public domain and citations.

Fair Use

The "fair use" clause comes into play if the writer wants to use an excerpt or quote from a work of substantial length; they still need to cite the source. Generally, we consider up to 250 words from the text of a book, magazine or journal fair use.

Public Domain

There are some items that are considered "public domain." These are works that have either expired or were not protected by copyright.  They can be used freely with applicable citation. Once they become public domain due to expiration, the copyright protection cannot be restored.

Works that cannot be copyrighted are those consisting of information that is common property with no specific authorship such as calendars, height/weight charts and rulers. Also items with standard information such as tables, schedules of sporting events, blank forms designed to record rather than convey information are also public domain. Official U.S. government works cannot be copyrighted, but the original source must be cited, for example NASA photographs.

Citations

The materials that are borrowed require a credit line list to be published within the textbook. Some require the credit line be printed with the actual image/article; others are generally listed in the back of the book or on the copyright page.

Next time, a few words about our Permissions Department.

Have you ever reviewed a high school biology textbook and liked what you examined but wished a few things with the layout could be changed? Whether it's a high school physics textbook, a primary textbook, or anything in between, talk to your sales rep about a custom textbook. Kendall Hunt is willing and able to do custom publishing for schools or districts.

Why not adopt a high school science textbook that you're comfortable using and is published the way you want it to be? Talk to us and we'll develop solutions to your school's textbook needs.
 

In previous posts regarding developing a high school science textbook at Kendall Hunt Publishing Company, I've touched on acquisition, planning, manuscript development and copy-editing, cover design and interior design.

I was going to discuss composition at this stage; however, I want to touch on a very important step having to do with manuscript and art package development: permissions! Whether it’s a high school chemistry textbook or a primary school textbook, we use the same permissions process.

Copyright Law

While writing and developing art packages, our K-12 authors have to be aware of the rules of permissions regarding copyright laws. KH has a permissions department that helps our authors understand the copyright laws and helps them with these needs. Basically, if they are utilizing any material beyond what they are creating, they need to request permission for the borrowed materials.

Copyright protection extends to the authors of all original works including literary, dramatic, musical, artistic and certain other intellectual material. The law of copyright gives the owner the sole and exclusive right to reproduce the copyrighted work in any form and to authorize others to do so.

The following chart provides a quick reference to copyright duration.

Next time I’ll talk about “fair use” and “public domain.” You’ll be a permissions guru before you know it!