Product Development

I’ve introduced various steps in the publishing process for a high school science textbook. These same steps would apply to elementary textbook or talented and gifted textbook or any school textbook for that matter. You are wecome to review some of our Kendall Hunt Publishing Company's textbooks at our website.

The next big step in developing a high school science textbook is composition. Composition also known as typesetting, is the process of taking the manuscripts and loading them into a paging program, usually Quark or InDesign. Then they “format” the document. They add all of the design features that were determined based on the different elements within the manuscript. This would include various levels of headings, bulleted and numbered listings, table styles, chapter and unit opening features and so on. It also includes pulling the art features into the program and placing those in appropriate places per predetermined style guidelines and adding the captions.

As a general rule of thumb, we want the figures placed as close to the callouts as possible, usually top or bottom of the page. This is so that they are easily accessible after they are mentioned within the text so that the student can review them and then quickly find his/her place where they were reading. Comprehension is the key and you want to keep things as clear as possible. A good design holds and draws the student in and retains interest without making things confusing. You need a good flow. The design would vary based on the intended audience; whether it is for elementary students, high school, and also whether it is intended for a broad range of students or specifically for high level learners.