I know that this blog is generally about the topics of gifted education books and inquiry based science, but I would be remiss if I didn’t point out that we also have a great depth of resources in the reading area. Our new Reading Resources catalog is now available and offers many products to improve reading, for intervention, for assessment & reading inventory, etc.
Jerry Johns, a renowned expert in the reading field, has been a Kendall Hunt Publishing author for many years. His Basic Reading Inventory is used nationwide and Canada. Check out the catalog when you have a chance!
School started today for my 4th grader. Last night we went to "Back to School Night" so he could meet the teacher, take his supplies and start to get settled in. First thing I went for, being in the science textbook publishing business, was the elementary school science textbook sitting on his desk. Felt like a brand new one too. Love those new books!Then we stopped by the GATE room where the teacher showed me some of the new accelerated learning resources that she was able to purchase with some stimulus funds, including a few Kendall Hunt items from our Project M3 program, a math curriculum for high ability learners. She also found some new lesson plans for gifted and talented classes that she's going to try out this year. Project M3 has some great modules, like "At the Mall with Algebra" that let students use real life experience to learn math. They're not just gifted education books, they're gifted education adventures.
Well, school registration is complete. One week from today, my son will be safely ensconced in his fourth grade classroom surrounded by elementary school textbooks of every subject: reading, math, science, social studies. He’s looking forward to what his gifted teacher has in store this year. The school was able to get a few new books for gifted students along with other accelerated learning resources.
Here at Kendall Hunt, our brand new Distribution Center (it’s huge, and I love it when I have to go down there…it’s the coolest place!) is shipping out books like crazy…by the palletful, actually, just like every other educational publishing company, I suppose.
Soon students around the country will be cracking open a new high school physics textbook, or opening a well-used primary school textbook. Whatever the case, this time of year always feels new, it’s a time of fresh starts, friends to be made, lots to teach and much to learn. To all the teachers out there who are responsible for our children learning, thank you for all you do. To all the students out there, learn everything you can, and have fun while you’re at it!
You can preview most of our K12 textbooks at Kendall Hunt Publishing Company's website.
In the previous article, I spoke about the beginning stages of creating a high school science textbook: acquisition and planning, as well as the development of the manuscript and art package. In this article, I'll introduce the design process that we, as an educational publishing company, use.
Around the same time that the copy-editing is being done, we coordinate with a designer to develop the cover image/design. When selecting a cover image for a high school biology textbook, high school chemistry textbook, or any of our textbooks, we look for a good balance of gender and ethnicity in an photos of people that we use. We also consider age-appropriateness for grade-level, whether it’s a primary school textbook vs. secondary school textbooks and whether it’s a product targeted to a specific ability, such as a curriculum for high ability learners.
The cover image needs to be strong and eye-catching and express the concept that we are trying to project for our target market. We want to draw the student into the content. The text/logo-type needs to be nicely balanced and eye-catching as well. We usually request 3-4 choices and may go through several "proofs" to complete the front/spine/back panels of the cover. The text on the back cover is another tool used to interest and draw students into the content. The saying, "you can't judge a book by its cover" is certainly true, however, we need to show something dynamic in order to have potential customers review our products in the first place!
Have you checked out our gifted and accelerated learning resources lately? Whether it's elementary education books for gifted students or high school science textbooks for accelerated learners, we have something that will meet your needs. One of our partners is the Center for Gifted Education at the College of William & Mary with whom we publish a curriculum for high ability learners that spans the subjects of Language Arts, Science and Social Studies and grades 1-11. Additionally, the program offers teacher resources and lesson plans for gifted and talented. You can find the program here.To complete our talented and gifted resources, is Project M3: Mentoring Mathematical Minds, a research-based mathematics program for gifted and talented students in grades 3, 4, and 5. Project M3 gets students involved by offering interesting subjects they find relevant, and gets them learning by doing. You can check out this great program here.
I love what I do. I love working at an educational publishing company. I love that we make things that help teachers teach and children learn. And I love that we still make physical books with covers and pages. Don’t get me wrong, the digital learning tools, kits and online resources we put out are amazing, and I think they add such an important dimension to our elementary school textbooks, secondary school textbooks and everything in between.
But for book junkies like me, there’s nothing like a book hot off the press, as it were. Opening a new book for the first time is a sensory experience. The first crackles of the adhesive in the spine as I flip open the cover. The feel of the crisp, new pages as I rifle through them, and the smell. Oh, that printing press smell. You’d laugh at us here because we all do it. We get in a new high school science textbook, for example, and the first thing we do is stick our noses in it to get a whiff of the fresh ink on the new paper. And I’d hazard a guess that you’d find employees at any other educational textbook publisher doing the same thing.
This has been a lifelong thing for me. As a child, my mom always wanted me to get books from the library. Okay, fine, I did, and I love the library, but I wanted to own the book, to keep the book, to watch my books line up on my bookshelves like a literary growth chart, showing me where I’d been and where I might be going. My son has inherited this from me. He told me once when I was ranting about the mess in his room, that I could, “get rid of everything but my football, my baseball glove, and my books.” I almost took him up on it. It’s no wonder I ended up at a school textbook publisher, my love of books brought me here. I wonder where his love of books will lead him.
Kendall Hunt Publishing Company (KH) is an educational publishing company with three divisions: Pre-K-12, higher education and Kendall Hunt Professional.
I work in the Pre-K-12 Division. We produce programs for pre-kindergarten as well as textbooks for elementary school, middle school and high school. We work in various disciplines, but concentrate mainly on mathematics, science, gifted education books and custom publishing. We also develop various ancillary materials to go with our textbooks to create solution-based programs.
For this series of discussions, I'll concentrate specifically on the development of a high school science textbook.
Acquisition and Publishing Plan
The initial step for the education textbook publisher is the acquisition of a new product. This would include discussions between the author or curriculum developer and the publishing acquisition editor to determine whether or not it is feasible to go forward with new product. This would include discussions on the physical specifications of the book (size, number of colors, number of pages, etc.) and number of ancillary components (teacher edition textbook, test generator, website, and so on). At KH, the acquisitions editor would work with a project manager to determine a budget. We would also work with marketing and sales personnel to develop a publishing plan. The publishing plan may include review stages and/or field testing. The project manager would also create a schedule for the program.
Step 1a: Development of the Manuscript and Art Package
Once a contract is signed for a project, we begin with manuscript development. The project manager works with the author to ensure the manuscript and art package is being prepared properly. We may have the author work within a template in Word or just directly in Word or a similar word processing program. The art package needs to be kept separate from the Word document. One mistake new authors sometimes make is that they try to make their manuscript "pretty." That's our job! We want our authors to concentrate on the writing and we'll concentrate on the publishing.
The high school science textbook is usually submitted by batches of chapters. The chapters are then run through a safety check to be sure the experiments are safe and to add any cautions or warnings that may be needed. They would also develop a materials list for the kit component of the program.
We would also have the manuscript copy-edited. A copy-editor reads the manuscript and checks grammar, spelling and sentence structure. They may also cross reference the student and teacher editions and any other ancillary components to be sure everything makes sense. They will also watch for consistency in the writing style and may be asked to adjust the sentence structures to lower a a certain reading level, if needed. The terms within the content will also play a role in the reading levels. We would have authors review and approve the copy-edits.
At the same time the manuscript is being developed, we work with designers to create the cover and interior designs. I'll discuss that more in my next submission.
I work in the Pre-K-12 Division. We produce programs for pre-kindergarten as well as textbooks for elementary school, middle school and high school. We work in various disciplines, but concentrate mainly on mathematics, science, gifted education books and custom publishing. We also develop various ancillary materials to go with our textbooks to create solution-based programs.
For this series of discussions, I'll concentrate specifically on the development of a high school science textbook.
Acquisition and Publishing Plan
The initial step for the education textbook publisher is the acquisition of a new product. This would include discussions between the author or curriculum developer and the publishing acquisition editor to determine whether or not it is feasible to go forward with new product. This would include discussions on the physical specifications of the book (size, number of colors, number of pages, etc.) and number of ancillary components (teacher edition textbook, test generator, website, and so on). At KH, the acquisitions editor would work with a project manager to determine a budget. We would also work with marketing and sales personnel to develop a publishing plan. The publishing plan may include review stages and/or field testing. The project manager would also create a schedule for the program.
Step 1a: Development of the Manuscript and Art Package
Once a contract is signed for a project, we begin with manuscript development. The project manager works with the author to ensure the manuscript and art package is being prepared properly. We may have the author work within a template in Word or just directly in Word or a similar word processing program. The art package needs to be kept separate from the Word document. One mistake new authors sometimes make is that they try to make their manuscript "pretty." That's our job! We want our authors to concentrate on the writing and we'll concentrate on the publishing.
The high school science textbook is usually submitted by batches of chapters. The chapters are then run through a safety check to be sure the experiments are safe and to add any cautions or warnings that may be needed. They would also develop a materials list for the kit component of the program.
We would also have the manuscript copy-edited. A copy-editor reads the manuscript and checks grammar, spelling and sentence structure. They may also cross reference the student and teacher editions and any other ancillary components to be sure everything makes sense. They will also watch for consistency in the writing style and may be asked to adjust the sentence structures to lower a a certain reading level, if needed. The terms within the content will also play a role in the reading levels. We would have authors review and approve the copy-edits.
At the same time the manuscript is being developed, we work with designers to create the cover and interior designs. I'll discuss that more in my next submission.
I don’t know about you, but when I was in school, there was no such thing as talented and gifted resources, gifted education books, or, for that matter, talented and gifted education. We had accelerated courses, but those were more about working a grade level ahead, using a high school biology book in 8th grade, or using middle school books in 5th grade, rather than the textbooks for elementary school.
What type of accelerated learning resources is your school using? Do you have a budget for books for gifted students? At my son’s school, the gifted teacher does a wonderful job of creating projects for the children using ideas of her own because she doesn’t have a budget. But I think about how much easier her job would be and how much more robust the program could be if she had a budget to purchase a curriculum for high ability learners.
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