How can we keep up with all the new and ever-changing technologies that have kids mesmerized? Teachers often feel overwhelmed with the challenges and options this digital culture presents to students. We want students to take advantage of all technology has to offer; however, how familiar are teachers with technology? Teachers often throw up their hands and say, “My students know how to work this stuff and I don’t” or “How can I utilize and implement something that I don’t understand?”
The digital world is growing and changing very fast. Technology companies release products so rapidly that there is little time for anyone to stop and think of the many issues that may arise with their use. Too often when schools and districts purchase new digital technology for their elementary school textbooks they look at all the bells and whistles and don’t think of how will this fit into an inquiry based science classroom or a teacher's daily lesson plan.
Technology offers exciting opportunities in the science textbook publishing arena, but for some teachers this strange new world can be intimidating. Thankfully, there is help available…
The International Society for Technology in Education (ISTE) has developed the National Educational Technology Standards (NETS) for students, teachers, and administrators. With these standards, ISTE provides structure for utilizing technology in an effective and responsible way. This site offers a plethora of information, tips, direction, and support. You can even visit a school that has embraced the digital world: http://www.istevision.org/watch.php?vid=fc10dbd9251623e4379652fd1cb0ac54e5ad04a5
As an educational publisher we are committed to assisting teachers to best educate students. Inspiring teachers to transform their classrooms away from traditional teaching toward a new vision of student-centered learning is our mission. 
We aim to offer technology that is relevant and to provide implementation support in our teacher edition textbooks. And if you are still struggling with turning on the laptop or downloading the Nano Legends game that came with your KH high school biology textbook, just ask your students for help...they love to show off their expertise.
But for book junkies like me, there’s nothing like a book hot off the press, as it were. Opening a new book for the first time is a sensory experience. The first crackles of the adhesive in the spine as I flip open the cover. The feel of the crisp, new pages as I rifle through them, and the smell. Oh, that printing press smell. You’d laugh at us here because we all do it. We get in a new high school science textbook, for example, and the first thing we do is stick our noses in it to get a whiff of the fresh ink on the new paper. And I’d hazard a guess that you’d find employees at any other educational textbook publisher doing the same thing.
This has been a lifelong thing for me. As a child, my mom always wanted me to get books from the library. Okay, fine, I did, and I love the library, but I wanted to own the book, to keep the book, to watch my books line up on my bookshelves like a literary growth chart, showing me where I’d been and where I might be going. My son has inherited this from me. He told me once when I was ranting about the mess in his room, that I could, “get rid of everything but my football, my baseball glove, and my books.” I almost took him up on it. It’s no wonder I ended up at a school textbook publisher, my love of books brought me here. I wonder where his love of books will lead him.
Were you good at science? I loved science, and did fine in biology, but chemistry and physics? Not so much. I was having this conversation with a colleague last week and we were discussing the fact that at the time, most of our learning came from our high school biology textbook, our high school chemistry textbook, our high school physics textbook or some other high school science textbook. In biology, at least we got to dissect actual (formerly) living things, maybe that’s why it sunk in so much easier for me.
This led to a discussion about how lucky our kids are now to have so much available to them in the world of inquiry based science. Educational textbook publishers, like Kendall Hunt, well, we’re not just school textbook publishers anymore. Take, for instance, our Forensic Science for High School program. Yes, there is a book, but there’s also an interactive website with the new edition that will have virtual autopsies and other interactive investigations. Another of our programs, Nano Legends, is a video game in which students learn cellular biology by helping a nano-adventurer kill a cancer cell! There was a great article about learning through video games in the NY Daily News a couple months ago. You can read it here.
Learning science through video games…even I might have pulled an A out of Chemistry that way!
I work in the Pre-K-12 Division. We produce programs for pre-kindergarten as well as textbooks for elementary school, middle school and high school. We work in various disciplines, but concentrate mainly on mathematics, science, gifted education books and custom publishing. We also develop various ancillary materials to go with our textbooks to create solution-based programs.
For this series of discussions, I'll concentrate specifically on the development of a high school science textbook.
Acquisition and Publishing Plan
The initial step for the education textbook publisher is the acquisition of a new product. This would include discussions between the author or curriculum developer and the publishing acquisition editor to determine whether or not it is feasible to go forward with new product. This would include discussions on the physical specifications of the book (size, number of colors, number of pages, etc.) and number of ancillary components (teacher edition textbook, test generator, website, and so on). At KH, the acquisitions editor would work with a project manager to determine a budget. We would also work with marketing and sales personnel to develop a publishing plan. The publishing plan may include review stages and/or field testing. The project manager would also create a schedule for the program.
Step 1a: Development of the Manuscript and Art Package
Once a contract is signed for a project, we begin with manuscript development. The project manager works with the author to ensure the manuscript and art package is being prepared properly. We may have the author work within a template in Word or just directly in Word or a similar word processing program. The art package needs to be kept separate from the Word document. One mistake new authors sometimes make is that they try to make their manuscript "pretty." That's our job! We want our authors to concentrate on the writing and we'll concentrate on the publishing.
The high school science textbook is usually submitted by batches of chapters. The chapters are then run through a safety check to be sure the experiments are safe and to add any cautions or warnings that may be needed. They would also develop a materials list for the kit component of the program.
We would also have the manuscript copy-edited. A copy-editor reads the manuscript and checks grammar, spelling and sentence structure. They may also cross reference the student and teacher editions and any other ancillary components to be sure everything makes sense. They will also watch for consistency in the writing style and may be asked to adjust the sentence structures to lower a a certain reading level, if needed. The terms within the content will also play a role in the reading levels. We would have authors review and approve the copy-edits.
At the same time the manuscript is being developed, we work with designers to create the cover and interior designs. I'll discuss that more in my next submission.
I am looking forward to exploring current issues and trends of science textbook publishing, inquiry based science, education technology, etc. That is if I don't venture off topic...which I am known to do now and then.
As an educational publishing company, Kendall Hunt has always been about supporting educators and administrators whenever possible. To that end, each year we partner with National Science Education Leadership Association to present the Outstanding Administrator Support Award. This year the award went to Dr. Ruth Ann Carr, Superintendent of the Ardmore (Oklahoma) City Schools.
Carr was chosen for her extensive efforts in sustaining the standards-based science program at Ardmore City Schools. She has furthered the cause of process, research and inquiry based science education by improving the science labs, implementing the rigorous Oklahoma Scholars Program which requires 4 science credits for College Preparatory Curriculum (versus the state required 3 credits) for graduation, and enhancing professional development far beyond simple teacher edition textbooks to helping science teachers become science leaders in their schools. At right is a picture of Charley Cook, Vice President of our K-12 Division, presenting the award to Dr. Carr. Congratulations Dr. Carr!
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