ebook Publishing

So, what do you do if you teach a unique higher education course and you can’t find the perfect book to fit your needs? You create your own custom college textbook.

That is what education professors at Morningside College in Sioux City, Iowa did.  They teach a Human Relations course, which seems basic enough, except they took it one step further for their education students.  They teach their Human Relations course specifically for educators.  Since educators face different human relations situations than persons in other careers, they wrote their book to prepare pre-service teachers for those situations. Congratulations  to Scott Arnett, Susan Burns, and Susie Lubbers on their publication Human Relations for the Educator.

With the opportunities available in custom publishing, you can create a traditional printed textbook, lab manual, digital course pack, college ebook or a combination of any of them.

Discover your Create... Customize ... Adopt solutions at www.kendallhunt.com/highered.

As the days get longer and the weather warms up, I can’t help but think about cold treats. There’s an ice cream store in my hometown of Dubuque, Iowa that is called Cold Stone Creamery.  I’m sure you are probably familiar with this business concept.  The customer walks in, looks at a large sample of ice cream flavors (ranging from vanilla to cookie batter, to banana) and numerous mix-ins (such as Oreo, Snickers, brownie, or Cookie Dough). 

Now the customer can do one of three things when they enter: they can order an existing creation directly from the menu; use the menu as a template and add their own mix-ins; or create their own treat from scratch.

This concept dovetails perfectly to my work at Kendall Hunt Publishing.  As a leading higher education textbook publisher, we allow professors to create, adopt, or customize a variety of our college textbooks and ebooks.

Like my father-in-law orders his ice cream treats directly from the menu, so to can a professor adopt a textbook directly from our online college textbooks catalog.  This serves him well.  He gets a tested and proven ice cream treat – similar to a professor getting a classroom tested textbook.

Or you could be like my wife and use the menu at Cold Stone as a guide.  She looks up a certain ice cream flavor and consults a list of recommendations to meet her palate.   Her favorite is the cake batter ice cream with the cookie dough mix-in.  This is very similar to Kendall Hunt’s customization process.  Professors can meet with one of our educational consultants, discuss their higher education course, and discuss their options.  They can adopt an existing book and add their own content to create a digital course pack; they could consult our digital learning center to see some of our existing material to add, or they could create a new digital coursepack and deliver via our content delivery system.  The possibilities are truly endless!

Finally, the customer can walk into this ice cream store and invent their own ice cream creation.  This is how I like to roll.  Throw a little bit of this, little bit of that, and bam, a new creation!  As always, Kendall Hunt Publishing offers the educator to create their own course content to meet the needs of them and their students.  Professors can create their own college ebooks, college textbooks, or digital coursepacks. This is the principle that Kendall Hunt was based on and has followed for over sixty years…

All this talk about ice cream is making me hungry…..Thank heavens that Kendall Hunt Publishing offers online content delivery so I can work on the run….I’m off to the ice cream store!

I've read several articles this week about online and e-books for the K-12 market. The current Texas governor recently stated that he doesn't see any reason for Texas to have printed books in four years. That's a pretty big statement in support of online learning.

What do you think about taking elementary education books, secondary school textbooks and the like and putting them in the digital world? At Kendall Hunt Publishing, we're big fans of digital learning for PreK-12. Let's face it, many printed textbooks are dated the minute they come off the press. School textbook publishers face this issue all the time. But if your "books" are online, especially if they're in a learning portal that can be continually updated, students can learn about the latest discovery in science without waiting for the next printing of their high school science textbook. That's only one of the many benefits to digital learning.

Do your schools use all printed material? Or a combination of print and digital?

Okay, so that’s pretty bad paraphrasing of The Bard, but my point is, what do you think of e-books anyway? Certainly the electronic book reader a certain online book vendor has taken off, but that’s more in the trade book market. I like the idea of going on vacation and taking one little rectangular, electronic thing instead of a stack of books. But what about when it comes to textbooks for elementary school, or high school science textbooks?

My son’s fourth grade math book is available online. They sent home the access instructions this week. Kind of a cool idea, especially with a fourth grader who forgets to close the freezer, feed the dog, and take his shoes upstairs (and that’s just the first five minutes after dinner!). He can forget his book at school, but still get his homework done.

I can see where having your high school chemistry textbook online would be a great option to lugging it home. Is there a certain level for which it works best? Maybe education textbook publishers should be making all elementary education books available in e-book format. Or perhaps it’s more appropriate for high school science textbooks, and middle school math. I don’t know. What do you think?