As the days get longer and the weather warms up, I can’t help but think about cold treats. There’s an ice cream store in my hometown of Dubuque, Iowa that is called Cold Stone Creamery. I’m sure you are probably familiar with this business concept. The customer walks in, looks at a large sample of ice cream flavors (ranging from vanilla to cookie batter, to banana) and numerous mix-ins (such as Oreo, Snickers, brownie, or Cookie Dough).
Now the customer can do one of three things when they enter: they can order an existing creation directly from the menu; use the menu as a template and add their own mix-ins; or create their own treat from scratch.
This concept dovetails perfectly to my work at Kendall Hunt Publishing. As a leading higher education textbook publisher, we allow professors to create, adopt, or customize a variety of our college textbooks and ebooks.
Like my father-in-law orders his ice cream treats directly from the menu, so to can a professor adopt a textbook directly from our online college textbooks catalog. This serves him well. He gets a tested and proven ice cream treat – similar to a professor getting a classroom tested textbook.
Or you could be like my wife and use the menu at Cold Stone as a guide. She looks up a certain ice cream flavor and consults a list of recommendations to meet her palate. Her favorite is the cake batter ice cream with the cookie dough mix-in. This is very similar to Kendall Hunt’s customization process. Professors can meet with one of our educational consultants, discuss their higher education course, and discuss their options. They can adopt an existing book and add their own content to create a digital course pack; they could consult our digital learning center to see some of our existing material to add, or they could create a new digital coursepack and deliver via our content delivery system. The possibilities are truly endless!
Finally, the customer can walk into this ice cream store and invent their own ice cream creation. This is how I like to roll. Throw a little bit of this, little bit of that, and bam, a new creation! As always, Kendall Hunt Publishing offers the educator to create their own course content to meet the needs of them and their students. Professors can create their own college ebooks, college textbooks, or digital coursepacks. This is the principle that Kendall Hunt was based on and has followed for over sixty years…
All this talk about ice cream is making me hungry…..Thank heavens that Kendall Hunt Publishing offers online content delivery so I can work on the run….I’m off to the ice cream store!