Digital Coursepack

Higher Education Publishing...the Professional Way

Earlier this week I was reading a couple of articles about trends in higher education publishing when I noticed that a couple of the ads that “randomly” appeared on the browser page were for “publishers” offering to publish your book for a flat fee (both just under $200). I wonder how many authors of higher education textbooks have looked into those companies. I know the here at Kendall Hunt Publishing we have a nationwide cadre of highly trained publishing professionals who walk our authors through every step of the publishing process to attain the best results.

It doesn’t matter if it’s a custom textbook, a traditional higher education textbook, or a specialized higher education course offered as an ebook or through a digital coursepack. Our editors are trained to identify your needs and show you how Kendall Hunt Publishing can meet and exceed them. So don’t fall for the “we’ll publish your book for $200” routine. If you have college course materials you’d like to turn into a book or through a digital learning environment, get in touch with one of our editors today. There’s one in your area, and you can find them here: http://www.kendallhunt.com/findRep.aspx?taxid_p=440.

0 Comments »

Do College Students Learn Better with Tablets?

We all know that digital content delivery in the form of digital coursepacks and online course materials are finally storming the college publishing world, including the Kendall Hunt world of custom college publishing. But how do students want to get this content? According to a recent article on mashable.com (you can find it here: http://mashable.com/2012/01/06/tablet-publishing-education/) they want it to be available on their tablets. That’s because 86% of tablet-owning students in a recent survey said the tablet helps them study more efficiently, and 76% said they perform better in class as a result. Pretty impressive figures, no?

But what’s the reality? Well, we’ve always known that interactive learning boosts retention. We know that from our experience with inquiry based science products. But now we’re finding out that digital learning environments take students who were usually passive learners and turn them into active learners. And when you can carry everything you need to learn about your school subjects on a small, thin, tablet…wow, I wish I’d had that in college, it would have made studying so much easier in any location. Today’s college students are the first real digital generation, a generation whose learning environments can take them all over the world. Makes me wonder, where will they take our world?

How do you like to learn? Do you want everything on a tablet? In one place? Would you study more or better if that's how your learning materials came to you?

0 Comments »

Kendall Hunt - Your Custom College Publishing Experts

As we all wait anxiously to see whether the groundhog will see his shadow or not tomorrow, I thought I'd take a minute to brag a bit about the custom college publishing expertise that Kendall Hunt's Higher Education division has to offer.

Do you struggle to find the college ebooks or higher education textbooks that are just right for your class? My guess is that even if you find a book that works, you're still supplementing it with your own material such as articles, research, images, graphs, etc. Why bother with all that? By the time you do all that extra work, you could create your own book with Kendall Hunt.

We've been in the business of custom college publishing for more than 60 years. You can write your own book from start to finish, you can use some of our material and some of your own to build your book, or you can take one of our existing books and customize it to meet your needs. With a wide selection of content delivery systems, from printed material to ebooks, to digital coursepacks and more, you choose what works best for your class and what best meets the needs of your students.

We have experts that serve every state in the country. Some are located near you and some work from our home office in Dubuque. No matter who you work with, you'll benefit from our extensive experience in the industry and our unparalleled service. Look into our custom publishing options today and let us make your job easier!
0 Comments »

Summer Ice Cream Treats

As the days get longer and the weather warms up, I can’t help but think about cold treats. There’s an ice cream store in my hometown of Dubuque, Iowa that is called Cold Stone Creamery.  I’m sure you are probably familiar with this business concept.  The customer walks in, looks at a large sample of ice cream flavors (ranging from vanilla to cookie batter, to banana) and numerous mix-ins (such as Oreo, Snickers, brownie, or Cookie Dough). 

Now the customer can do one of three things when they enter: they can order an existing creation directly from the menu; use the menu as a template and add their own mix-ins; or create their own treat from scratch.

This concept dovetails perfectly to my work at Kendall Hunt Publishing.  As a leading higher education textbook publisher, we allow professors to create, adopt, or customize a variety of our college textbooks and ebooks.

Like my father-in-law orders his ice cream treats directly from the menu, so to can a professor adopt a textbook directly from our online college textbooks catalog.  This serves him well.  He gets a tested and proven ice cream treat – similar to a professor getting a classroom tested textbook.

Or you could be like my wife and use the menu at Cold Stone as a guide.  She looks up a certain ice cream flavor and consults a list of recommendations to meet her palate.   Her favorite is the cake batter ice cream with the cookie dough mix-in.  This is very similar to Kendall Hunt’s customization process.  Professors can meet with one of our educational consultants, discuss their higher education course, and discuss their options.  They can adopt an existing book and add their own content to create a digital course pack; they could consult our digital learning center to see some of our existing material to add, or they could create a new digital coursepack and deliver via our content delivery system.  The possibilities are truly endless!

Finally, the customer can walk into this ice cream store and invent their own ice cream creation.  This is how I like to roll.  Throw a little bit of this, little bit of that, and bam, a new creation!  As always, Kendall Hunt Publishing offers the educator to create their own course content to meet the needs of them and their students.  Professors can create their own college ebooks, college textbooks, or digital coursepacks. This is the principle that Kendall Hunt was based on and has followed for over sixty years…

All this talk about ice cream is making me hungry…..Thank heavens that Kendall Hunt Publishing offers online content delivery so I can work on the run….I’m off to the ice cream store!

0 Comments »